This is extremely effective because you can then create custom audiences based on what people are looking for. Once added to your website, your Facebook Pixel will start collecting information about the people who visit your website, including the specific pages they visit. If you want to create these kinds of audiences, you’ll need to make sure you’ve added your Facebook pixel to your website. This is a popular form of remarketing that involves creating Facebook custom audiences. We already touched on this a little earlier, but you’ve certainly experienced this at least once in your life: you visit a business’ website and moments later ads for that start appearing on your Facebook feed. Keep in mind here that many third-party marketing platforms, like Mailchimp, can be directly integrated into Facebook, making the customer list creation process as simple as clicking a few buttons. If you have this information in a spreadsheet, make sure you convert it to a CSV file before uploading. If you already have information about your customers-email addresses, phone numbers, etc.-you can upload this information to Facebook and create audiences based on these details. There are multiple data sources you can use to create Facebook custom audiences.
![how to make pixel people how to make pixel people](http://www.munchyapps.com/wp-content/uploads/2011/09/office_peeps.png)
Unlike cold targeting, using Facebook custom audiences are commonly referred to as warm marketing, because you already have some kind of connection with the people you’re trying to reach.
HOW TO MAKE PIXEL PEOPLE HOW TO
So, let’s take a look at how to create Facebook custom audiences in 2020. Like many features on social media, especially ones dealing with user information, things can change seemingly out of nowhere. At first glance, it may seem complicated, but creating custom audiences is relatively straightforward once you know what to do.
![how to make pixel people how to make pixel people](https://i.redd.it/w9urb8x007l11.png)
One of the biggest benefits of custom audiences is that you’re using information and data that is specific to your business and your business alone.
![how to make pixel people how to make pixel people](https://thumbs.dreamstime.com/z/fashion-pixel-people-icons-30999523.jpg)
How many times have you visited a brands website, watched a video, or even been told about a specific product or brand by a friend, only for an ad for that brand to pop up on your feed? In most cases, this all comes back to custom audiences. And that’s because they aren’t particularly subtle.
![how to make pixel people how to make pixel people](https://new-cdn.80.lv/upload/post/2713/images/5d2c5ba8024d0/contain_1200x630.jpg)
If you’ve ever used Facebook, you’re probably hyper aware of just how powerful its targeting tools are. But what are they and how do you create them? Thinking about getting into the world of Facebook advertising? You’ve probably heard about custom audiences. Creating Facebook custom audiences are incredibly powerful and should be part of your marketing strategy.